Motiv Advertising Agency created the summer 2011 season advertising concept design for one of the most striking hotels in the town of Nessebar. Located right above the Nessebar peninsula isthmus, The Mill hotel is an amalgam of the architectural style of Old Nessebar and the most modern interior design solutions, combined to offer a high class service. We opted for a provocative creative design showcasing the prime location and unique qualities of the hotel and its restaurant. The outdoor advertising items included 800/400 cm megaboards and 400/300 cm billboards placed alongside the roads between Nessebar and Sofia.